Building my simple Property Advertising Portal at findmeaplace.co.uk while waiting for the next contract got me thinking - could I, a single individual with limited resources make a viable property portal? So I started looking at the big boys out there in UK Land - RightMove, Zoopla etc. - and came to the conclusion: no! Way too expensive a proposition to compete with those brands.
But what if I used a different approach? Instead of thinking in terms of a portal, whose brand and name must be endlessly and nationally advertised at huge cost, what if I, instead, thought in terms of the site as a staging post; a distribution point? "Distribution to what?" you ask.
Why to the 'content publishers' of course.
"The what now?"
Content publishers: the social media channels, search engines, blogs, anyone who produces content.
Why? Because these are the places the vast majority of users go. They're familiar places, familiar places with all their own web and mobil…
I've had a few small bits 'n' bobs come through but nothing major, so, to keep myself busy I built my own lightweight PHP framework. I call it ikonMVC as I own the domain ikonit.co.uk.
To give it a test I used it to build an SEO friendly Property Listings site as a simple example of what I can do.
The idea is that each property listing ends up with a nice SEO friendly link which can be shared with friends, via social media and email.
I was going to test it by 'borrowing' some listings from the big boys but their Ts & Cs scared the bejeebers out of me. If you have, or know of anyone who has, a property or two for sale, point them at the site please - https://findmeaplace.co.uk - where they can upload the…