Showing posts from January, 2018

Property portals - a different approach.

Building my simple Property Advertising Portal at while waiting for the next contract got me thinking - could I, a single individual with limited resources make a viable property portal? So I started looking at the big boys out there in UK Land - RightMove, Zoopla etc. - and came to the conclusion: no! Way too expensive a proposition to compete with those brands.
But what if I used a different approach? Instead of thinking in terms of a portal, whose brand and name must be endlessly and nationally advertised at huge cost, what if I, instead, thought in terms of the site as a staging post; a distribution point? "Distribution to what?" you ask.
Why to the 'content publishers' of course.
"The what now?"
Content publishers: the social media channels, search engines, blogs, anyone who produces content.
Why? Because these are the places the vast majority of users go. They're familiar places, familiar places with all their own web and mobil…