Property portals - a different approach.
Like the findmeaplace.co.uk logo? Building my simple Property Advertising Portal at findmeaplace.co.uk while waiting for the next contract got me thinking - could I, a single individual with limited resources make a viable property portal? So I started looking at the big boys out there in UK Land - RightMove, Zoopla etc. - and came to the conclusion: no! Way too expensive a proposition to compete with those brands. But what if I used a different approach? Instead of thinking in terms of a portal, whose brand and name must be endlessly and nationally advertised at huge cost, what if I, instead, thought in terms of the site as a staging post; a distribution point? "Distribution to what?" you ask. Why to the 'content publishers' of course. "The what now?" Content publishers: the social media channels, search engines, blogs, anyone who produces content. Why? Because these are the places the vast majority of users go. They're familiar places, fam